Research
Our research objective is to develop innovative gastronomic experiences based on the Mediterranean Diet, promoting healthy and sustainable lifestyles in the Algarve region. Through a multidisciplinary approach, the research team aims to analyze the emotions and sensations associated with eno-gastronomic experiences, identify determinants of tourist evaluation, and test new products and services with the participation of tourists and local populations. The ultimate goal is to disseminate the results and contribute to the transfer of knowledge between academia and the business sector to support the development of sustainable tourism in the region.
Methodology
The research methodology, used at HostLab, involves a multi-faceted approach that combines both qualitative and quantitative data collection methods.
Our team collects primary data through focus groups, surveys, and other means to gain a deeper understanding of the experiences and perceptions of our target audience, while also conducting literature reviews and secondary data collection to gain insight into best practices and innovations in the field of gastronomy and sustainable tourism.
To support our data, we use tools and techniques such as sentiment analysis and feature extraction to uncover patterns and insights. Throughout our research, we prioritize effective communication and dissemination, using channels such as social media, webpages, and conferences to share our findings and engage with stakeholders.
Results
HostLab's innovative research efforts have produced a comprehensive system for evaluating and tracking the sustainability of new experiences, products, and services associated with the Mediterranean Diet.
We developed a set of reference indicators for measuring these new offers, such as the creation of economic nutrition labels. The use of sentiment analysis has been instrumental in identifying new opportunities for innovation in the tourism sector and managing the reputation associated with it.
Through investigations of the consumers' feelings, expressed in the digital environment, the project has gained valuable insights into the behaviors of potential customers towards new products and services.
The creative labs and digital solutions, such as a dedicated webpage, digital survey, and sentiment analysis, have facilitated the sharing of research results, and the positive outcomes are paving the way for healthier and sustainable lifestyles in the Mediterranean region.
